DENVER - April 4, 2018 - Great Divide Brewing Company is excited to announce the addition of Heyday Modern IPA to its iconic year round lineup. Starting in May, Heyday will join Hazy IPA, Titan IPA and Hercules Double IPA in the ranks of Great Divide’s beloved India Pale Ales.
“The intention was to use newer techniques developed for hazy IPAs to accentuate the light, tropical character associated with the style, but marry the quality and consistency that we are known for,” said Brandon Jacobs, brewing manager at Great Divide. “The end result is a drinkable beer that does not fit into the hazy, New-England, West-Coast, or classic styles but offers something fresh, bright, and full of flavor. It’s a Modern IPA.”
The recipe development for the brewery’s newest IPA has been in the making for over a year. Jacobs oversaw countless pilot versions of the modern IPA, hoping to find the perfect recipe to accompany Great Divide’s portfolio of beers.
Coming in at 5.8 percent ABV, Heyday is an IPA for the modern Bold Character. Shining with notes of tropical fruit, berry, and melon, the complex hop profile is complemented with a crisp malt character for an approachable IPA fit for any occasion.
“To me, having a Heyday means having the time of your life, and virtually any setting is made better with a great beer,” said Brian Dunn, founder of Great Divide. “We have a culture of enjoyment at Great Divide, whether that is great food or outdoor activities, we all have a passion for something. I can see all of us at Great Divide enjoying a Heyday Modern IPA with whatever it is that makes us happy.”
So who says the best days are behind you? Great Divide believes you can make any day, a Heyday. Share your Heyday on social media and follow the campaign with the hashtag #HaveAHeyday. Heyday IPA will be available nationwide in 6-packs and on draft within Great Divide’s distribution footprint beginning in May. Today is yours, have a Heyday.
For promotional pictures or hi-res imagery, check our media page:
About Great Divide Brewing Company
Founded in 1994, Great Divide Brewing Company is one of the most decorated breweries in America, recognized for brewing some of the globe’s most balanced yet assertive and flavorful beers. These beers have landed an impressive amount of acclaim, earning 18 Great American Beer Festival Medals, five World Beer Cup Awards and 14 spots on Beer Advocate's "Top Rated Beers: Colorado" (2015). Here at Great Divide, Bold Character isn’t just a catchphrase. It’s the philosophy behind what we brew, how we think and what we believe. For more information visit www.greatdivide.com.