Press Release: Pledge Your Belief and Save a Yeti During Great Divide’s Second Annual National Yeti Awareness Week

National Yeti Awareness Week is November 13th - 19th

DENVER - Nov. 9, 2017 - For the second year in a row, Great Divide Brewing Company is declaring the third week of November, the 13th through the 19th, as National Yeti Awareness Week, with November 17th as the official National Yeti Day. National Yeti Awareness Week is an annual campaign organized to advocate for Yeti rights. By turning non-believers into believers we can help save these magical and harmless beasts.

The search for the mythical Yeti dates back to 326 BC in the Himalayas, presumably Yeti’s homeland. Since then, naysayers have dismissed eyewitness reports of Yetis hanging around Great Divide Brewing, lurking behind tanks and hiding among barrels. To promote the awareness of these majestic creatures, as well as encourage others to believe, Great Divide created a week long celebration for Yetis.

“Did you know Yetis invented Latin, and yet most schools are still teaching kids that Yetis aren’t real? We can’t sit back and watch this injustice continue,” said Shannon Berner, marketing manager of Great Divide. “Just like humans need oxygen for survival, Yetis rely on belief to stay alive. The more we doubt their existence, the more Yetis we will lose.” 

To kick off National Yeti Awareness Week, Great Divide is asking Yeti believers to pledge their support by visiting Believers who pledge their support will be entered to win a Yeti Awareness Giveaway Package that includes a YETI Tundra 45 Cooler, Outdoor Tech Turtle Shell 3.0 Waterproof Speaker, an “I Believe” Yeti Yoga mat, and a Great Divide Yeti Mafia schwag pack complete with a furry Yeti sign. 

As a way  to encourage Yetis to come out of hiding, Great Divide will host a number of Yeti-themed events around the country including a special Yeti edition of Hoppy Yogis on Wednesday, November 15th from 5:15 p.m. to 8:30 p.m. at the Great Divide RiNo event space featuring Yeti “I Believe” yoga mats and merchandise giveaways. 

On November 17th from 2:00 p.m. to 10:00 p.m. a National Yeti Day party at the Great Divide Barrel Bar will be thrown in Yetis’ honor with prizes given every half hour until 8:00 p.m., the most coveted prize are Meier skis (raffle tickets for the skis go on sale at 5:00 p.m. and the winner will be announced at 8:00 p.m). This Yeti themed soiree will be one for the books with a fully transformed Yeti Cave, 13 Yeti varieties including three Yeti firkins, the newest Local Knowledge Release—Vanilla Oak Aged Yeti, new fashionable Yeti merchandise, and of course plenty of Yeti sightings. 

“If we can change one mind at a time, our existence will flourish,” said an anonymous Yeti via a Tibetan translator. “Tell your friends and call your elected officials. Make them believers too.”

Join the movement and become a Yeti believer by visiting

Note: Some of the statements in this press release are based on alternative facts.

For promotional pictures or hi-res imagery, check the Yeti Tool Kit

About Great Divide Brewing Company

Founded in 1994, Great Divide Brewing Company is one of the most decorated breweries in America, recognized for brewing some of the globe’s most balanced yet assertive and flavorful beers. These beers have landed an impressive amount of acclaim, earning 18 Great American Beer Festival Medals, five World Beer Cup Awards and 14 spots on Beer Advocate's "Top Rated Beers: Colorado" (2015). Here at Great Divide, Bold Character isn’t just a catchphrase. It’s the philosophy behind what we brew, how we think and what we believe. For more information visit