Distributing a press release can be timely and expensive. If you have the budget and lack the time services like Business Wire and PR Newswire are great services to help get your release in front of as many people as possible. Many start ups and younger businesses often lack the budget for these services, but no need to worry, there are some great free options as well.
When it comes to public relations, you have to be on your game at all times. We are in a constant state of communication; when we’re not announcing new releases, product launches and events, we’re following up to make sure that journalists have all of the information that they need. When we’re not following up, we’re pitching potential story ideas, and participating in social listening to find areas of opportunity. At Lexa PR, we believe in practicing self-care in order to bring your best self to work. Here are 5 things you can do to make sure you’re bringing your A game to work.
The Great American Beer Festival (GABF) is less than a month away, and that means breweries around the country are gearing up to head to Denver, drink some beers, and throw some epic parties. For breweries that are hosting events outside of the convention center, how do you break through all of the clutter and make sure your events are seen?
Public relations is a little more complicated than most business owners think. It is not just about pushing your “news” out there and letting PR universe rulers, aka members of the media write a story. Public relations is the long game in your marketing program.
The foundation of public relations is in relationships, hence the word relations. You could almost compare developing a public relations program to dating and marriage.