You are starting a business – wow! Congratulations! When you wrote your business plan, you included a marketing section. However, more often than not, that marketing section gets neglected until you are ready to launch. This often means it’s a scramble to implement a last-minute, half-hearted marketing and communications strategy to get the word out about your business launch. We have five ways for you to launch PR and marketing on your first day of incorporation, rather than waiting until the day you open your doors.
Distributing a press release can be timely and expensive. If you have the budget and lack the time services like Business Wire and PR Newswire are great services to help get your release in front of as many people as possible. Many start ups and younger businesses often lack the budget for these services, but no need to worry, there are some great free options as well.
This week is Denver Startup Week. For any startup the list of expenses is long, but PR is one of those tools you should be exercising from day one. PR will help your business grow. With that, we put this blog post together on why you should consider hiring a PR agency today.
Paid editorial is not a thing. As the year is coming to a close, I have been reading through many media kits and having conversations with clients about paid content. What I have learned is that there seems to be some confusion about how a brand is included in a story, i.e. earned media.
Persistently herding cats. This probably is the best way to describe what PR professionals do on a daily basis. These three little words can describe our relationship with both clients and the media.
The Colorado Brewers Guild invites its member breweries, non-members, and brewers from across the country to attend its third annual conference and trade show, the Colorado Craft Brewers Summit, to learn from industry experts about business operations, technical brewing, legal issues, and more on the beautiful campus of Colorado State University. In addition to educational opportunities, attendees will enjoy social networking experiences with a wide range of industry professionals—and, of course, delicious independently brewed Colorado beer.
The Colorado Brewers Guild (CBG), the non-profit trade association that promotes and protects the Colorado craft brewing industry, announced today that Shawnee Adelson has been promoted to executive director.
Molly’s Spirits and Snow Capped Cider are continuing their “fruitful” partnership with the release of their third collaboration: Rockies Rosé. The canned cider rosé, made from 100-percent Colorado-grown fruit, is available now exclusively at Molly’s Spirits.