Who: With its unconventional stages, slate of iconic national and local acts, and commitment to weave itself into the city’s cultural fabric, Underground Music Showcase (UMS) is the largest music festival in Denver and the surrounding area as well as one of the longest continually running festivals in Denver. The annual three-day celebration of music features hundreds of bands across multiple venues and stages,from a massive outdoor main stage to smaller indie-music-loving bars, to unexpected locations like auto-repair shops, Irish pubs, breweries, barbecue restaurants, coffee shops and historic churches, to bring in more than 30,000 attendees.
What: The 19th Annual Underground Music Showcase will return to Denver in summer 2019.
When: Friday, July 26 – Sunday, July 28, 2019.
Where: Denver, Colo.
Why: With the recent cancellation or pause on multiple major area music festivals, UMS 2019 is the must-attend summer destination for any music lover and is now set to become the music festival of the region. Denver-based marketing and experiential agency Two Parts has transformed UMS into a highly interactive, neighborhood-driven music festival with an increased number of nationally recognized acts. Last year’s UMS saw dynamic, national headliners, such as Alvvays, Deerhunter and Digable Planets, further solidifying Denver’s position as a globally recognized music city. UMS also continued to provide a representation of the multiverse of incredibly talented bands from in and around the Denver metro area, showcasing the city’s growing music scene.
Four outdoor stages made up the festival layout in 2018, three of which were new introductions including the Comedy Stage, Main Stage, Imagination Stage, which featured immersive art and hands-on music experiences, and Sesh Stage, where Colorado craft beer was showcased alongside the live music.
Two Parts will introduce new outdoor stages, as well as new interactive concepts and new stage locations for the 2019 festival.
For promotional images and photos, please visit this Google drive.
About The Underground Music Showcase
Founded in 2001, The Underground Music Showcase (UMS) is the largest indie music festival in the Rocky Mountain region. The annual three-day celebration of music features hundreds of bands across dozens of venues in Denver, from indie music venues to restaurants to auto-mechanic shops. Denver-based marketing and experiential agency Two Parts purchased UMS in 2017, transforming UMS into a more interactive, neighborhood-driven music festival with more nationally recognized acts. The 19th annual UMS will return to Denver July 26-28, 2019. For more information please visit https://www.undergroundmusicshowcase.com/.