DENVER - Nov. 3, 2017 - The Colorado Brewers Guild, a non-profit trade association representing Colorado craft breweries and brewpubs, is pleased to host its first conference and trade show, the Colorado Craft Brewers Summit on Monday, November 13th from 9:00 a.m. - 6:00 p.m. at Metro State University Campus.
“The Colorado Craft Brewers Summit is a conference for Colorado brewers, by craft brewers,” said Steve Kurowski, operations director of the Colorado Brewers Guild. “At The Summit, Colorado brewers will have the opportunity to learn from each other and discuss their needs. Many national conferences are too expensive for smaller breweries to attend, so wanted to bring education and resources to the brewers within their own state.”
The Summit will focus on three tracks, Sales & Marketing, Government Affairs, and Technical.
Session 1: Public Relations. More Than Just Press Releases. (Sales & Marketing track) 9:00 a.m. - 10:00 a.m. Public relations and communications to media is an essential part of marketing and brand building for breweries of all sizes and models. Come listen to industry experts and local craft beer media talk about strategies on how to power up your PR efforts and tell your story.There’s a good chance your brewery is doing something unique that the world needs to hear about; we will give you tips on how to get attention in a crowded news world.
Panel Participants: Alexandra Weissner, founder of Lexa PR, Emily Hutto, founder of Rad Craft, Jesse Brookstein, proprietor, marketing and events coordinator of Call To Arms Brewing
Moderator: Steve Kurowski, operations director at the Colorado Brewers Guild
Session 2: Civics 101 with Senate Majority Leader Holbert (Government Affairs track) 9:00 a.m. - 10:00 a.m. I'm just a bill, sitting on capitol hill. Senate Majority Leader Chris Holbert (R-Parker) describes the legislative process and how a bill ultimately becomes a law.
Session 3: No Water, No Beer. 9:00 a.m. - 10:00 a.m. Join Denver Water as they present findings from evaluating water usage of dozens of Colorado breweries. Water usage will be a key issue in Colorado as our population continues to grow in many areas. Come listen to tips on how your brewery can save and conserve water.
Presenters: Damian Higham, Senior Planner at Denver Water Recycled Water Program, Michael Thomas, Conservation Specialist at Denver Water Recycled Water Program
Session 1: Distributors Panel: Brewers Best Friend: How the Tight Distributor Helps you Grow your Business (Sales & Marketing track) 10:15 a.m. - 11:15 a.m. Large, small, and mid-sized beer distributors discuss how they bring the greatest variety and best selection of beer to shelves and consumers across Colorado. Topics include best practices, marketing, common pitfalls, and lessons learned. We will even be dropping f-bombs. Yes, “franchise”. Fact, fiction, and reality about that mythical thing we call franchise law.
Panel Participants: Dan Weitz, National Sales Director of Boulder Beer, Brian O'Connell owner and founder of Renegade Brewing
Moderator: Steve Findley, executive director of Colorado Beer Distributors Association
Session 2: Hop the Vote – Bipartisan Beer Talk: A Legislative Perspective (Government Affairs track) 10:15 a.m. - 11:15 a.m. A bipartisan group of legislators from the Colorado General Assembly will provide their outlook for the 2018 legislative session and what to expect for the business of beer.
Session 3: What to Expect When You're Expecting – An OSHA Inspection (Technical track) 10:15 a.m. - 11:15 a.m. Join representatives of the Occupational Safety and Health Administration's Englewood, Colorado office as they describe how breweries in Southern Colorado can prepare for the commencement of OSHA inspections.
TRADE SHOW 11:15 a.m. - 12:15 p.m. The finest suppliers in all of the land. From packaging to raw materials, vendors will be on-site to give brewers what they need to make the finest beers in the nation.
Session 1: Social Media: It's time to get Social. (Sales & Marketing track) 1:15 p.m. - 2:15 p.m. Social media has become a mandatory avenue for craft brewers to market new beer, advertise events and build their brands. Come listen to a panel of marketers from a variety of breweries and other industries discuss how they build strategies around social media. Learn what channels they use and why, and some valuable lessons from Colorado craft brewers and social media experts alike.
Session 2: A Conversation with LED Director Patrick Maroney (Government Affairs track) 1:15 p.m. - 2:15 p.m. Patrick Maroney, director of the liquor enforcement division, will engage on a one-on-one discussion with Andres Gil Zaldana on current regulatory changes impacting craft breweries and future areas of focus for the division.
Speaker: Patrick Maroney of the Colorado Liquor Enforcement Division
Moderator: Andres Gil Zaldana, executive director at the Colorado Brewers Guild
Session 3: Yeast, Glorious Yeast. (Technical track) 1:15 p.m. - 2:15 p.m. Industry experts will discuss a variety of yeast topics for every brewer, including yeast propagation techniques, tracking down wild yeast, bacterial, and cross-strain contaminations, and storage and re-usage recommendations of yeast and brewer's bacteria.
Speakers: JoAnne Carilli-Stevenson, global key account manager at White Labs, John Giarratano, founder at Inland Island
Keynote and Closing Address 2:30 p.m. - 3:30 p.m.
Keynote: Neil Witte, Quality Ambassador of the Brewers Association
Neil will address what quality means to today's brewer, the brewery and the industry as a whole. Quality programs are explored through the lens of the vast array of resources available from the Brewers Association, while at the same time encouraging Brewers to expand their understanding of what constitutes a quality program.
Closing Address: Colorado Governor John Hickenlooper
“At The Summit, Colorado brewers will have the opportunity to learn from each other and discuss their needs,” said Kurowski.
The Colorado Craft Brewers Summit is open to dues paying members of the Colorado Brewers Guild. Registration is $99 and can be purchased online at coloradocraftbrewerssummit.org.
About the Colorado Brewers Guild
The Colorado Brewers Guild is a non-profit trade association representing Colorado craft breweries and brewpubs. CBG is dedicated to the improvement of business conditions and is an advocate for its members. CBG sponsors a variety of beer events each year designed to increase the awareness and appreciation of Colorado brewed beer. Board members include: Brad Lincoln (Funkwerks Brewing Company), Brian O’Connell (Renegade Brewing Company), Chris Wright (Pikes Peak Brewing Company), Eric Wallace (Left Hand Brewing Company), Kim Jordan (New Belgium Brewing Company), Kristen Muraro (Ska Brewing Company), Matt Cutter (Upslope Brewing Company), Mike Bristol (Bristol Brewing Company). Tim Myers (Strange Brewing Company), Tony Simmons (Pagosa Springs Brewing and Grill), and Wynne Odell (Odell Brewing Company). For more information about the Guild, visit www.coloradobeer.org.