Alexandra Weissner, Cat Herder, Fitness Enthusiast, Founder
Alexandra Weissner is a PR expert with more than 10 years of experience earning top-notch media placements for clients. As a former competitive alpine skier turned runner and co-founder of bRUNch Running (#girlboss), a social running community, her experience at goal crushing as an athlete has provided a solid foundation for her professional career development. Weissner has established herself as an essential resource for information and knowledge for the food and beverage industry. In fact, reporters often turn to her with questions about the industry, since she is so ingrained in the community. When Weissner has a bit of down time, she enjoys a good run through City Park and exploring her love affair with Paris.
Chea Franz, Craft Communicator, Beer Lover, Managing Director
Chea Franz is a 10+ year marketing and PR veteran whose passion for the storytelling behind brands has translated to years of helping them grow. There was a time in life when Franz wanted to be a MTV News correspondent (hey Kurt Loder), but as it turns out she’s a bit camera shy. Lucky for her, Franz found herself working in advertising before landing in food and beverage PR with an emphasis on craft beer. Franz loves helping her clients reach their full potential—seriously press hits make her very happy. When she’s not consuming media for the common good, Franz enjoys sharing her beer stories on PorchDrinking.com and hanging with her pup, Lucy.
Caty Carrico, Digital Guru, City Dweller, Social Media Manager
Caty Carrico is an award-winning social media and digital marketing aficionado who is obsessed with utilizing metrics to optimize channel performance. With more than five years of strategic communications experience, her expertise lies in helping brands identify their distinct social media persona and crafting strategies that engage target audiences. Passionate about Colorado’s flourishing hospitality and restaurant scene, Caty is committed to helping clients articulate their distinct offerings in a crowded marketplace. When her face is not buried in her phone Tweeting, Instagramming and Facebooking, Caty (a die-hard city girl) spends her time exploring all Denver has to offer—from restaurants to cultural institutions.
Emily Tracy, Beer Fanatic, Southern Transplant, Project Manager
Emily Tracy brings five years of public relations experience to the Lexa Public Relations team. Emily went into PR to support the small businesses that create the foundation of amazing communities. A southern belle at heart, while she lived In Atlanta she was known as the Beer Babe blogger. Today, she’s fulfilling her dream in Colorado by representing some of the finest breweries, restaurants and coffee shops in the country. When she’s not immersed in media relations, she can be found setting up a campsite or drinking her way through LoHi.