When it comes to public relations, you have to be on your game at all times. We are in a constant state of communication; when we’re not announcing new releases, product launches and events, we’re following up to make sure that journalists have all of the information that they need. When we’re not following up, we’re pitching potential story ideas, and participating in social listening to find areas of opportunity. At Lexa PR, we believe in practicing self-care in order to bring your best self to work. Here are 5 things you can do to make sure you’re bringing your A game to work.
The Great American Beer Festival (GABF) is less than a month away, and that means breweries around the country are gearing up to head to Denver, drink some beers, and throw some epic parties. For breweries that are hosting events outside of the convention center, how do you break through all of the clutter and make sure your events are seen?
As busy professionals, every moment of our lives is filled with action. We fill up our days with meetings, workouts, and social obligations; it’s no wonder that one can easily feel depleted or uninspired by the end of the day. That’s why listening to podcasts are such a great idea—you to get unplug and learn from people smarter than yourself. Often times host have influencers and thought leaders who have been there and done that. Their experiences can provide moments of self-reflection, helping to make sure you don’t make the same mistakes or at least not too often.
DENVER - June 23, 2017 - Great Divide Brewing Company is adding a new sour beer to its year-round lineup, Strawberry Rhubarb Sour Ale. Previously released as a specialty beer, Strawberry Rhubarb has found a permanent home in the brewery’s core portfolio on tap and in 22 oz. bombers.
“Beer drinkers may be familiar with this beer as it was brewed in 2013 under the name Demeter,” said Brian Dunn, founder of Great Divide Brewing Company. “People have been lining up for it at our Anniversary parties and GABF in past years, so we’ve known that it’s a winner. It took some time to figure out how to brew bigger batches of it given the incredible amount of fruit and extra labor required but we’re excited to finally be able to release this beer into our year-round lineup.”
Bright and effervescent, this sour is a fun and refreshing lip-puckering brew that’s perfect for every occasion. A gift to the taste buds, the sweetness of the strawberry balances out the tartness of the rhubarb. This beautiful partnership of sweet and tart creates a beer that glows ruby in the glass, bursting with strawberry aroma, and bites with each sip.
Strawberry Rhubarb Sour Ale comes in at 6.2 percent ABV, and will be available year round in 22 oz bottles and draft.
About Great Divide Brewing Company
Founded by Brian Dunn in 1994, Denver-based Great Divide Brewing Company has landed an impressive amount of acclaim, earning 18 Great American Beer Festival medals, five World Beer Cup Awards and 14 spots on BeerAdvocate's "Top Rated Beers: Colorado" (2015). RateBeer.com named Great Divide among the "Top Brewers In the World" (2014), and "Top Brewer in Colorado" (2013) and 12th on their list of "Best Brewers In The World" (2013). At Great Divide, Bold Character is not just a catchphrase. It is the philosophy behind what they brew, how they think and what they believe. For more information visit www.greatdivide.com.
Hello! Chea here. I’ve recently joined Alex at Lexa Public Relations, and I couldn’t be more excited. I’m a proud Colorado native, former Denver dweller, and current Fort Collins resident. There was a time in life when I wanted to be either an MTV news anchor, hey Kurt Loder, or a hard-hitting journalist. Speaking of the latter, I will always have a deep, profound love for Tom Brokaw.
Lucky for me, I did not end up on an MTV reality show. Instead, I found my way to advertising, and I attribute much of my work ethic from agency life. I’ve helped clients maximize every dollar spent, even with the teeniest, tiniest of budgets, and I've strategically helped them grow their brands. It’s not until you judge a hunky Santa contest on the 16th Street Mall that you start adopting an “anything is possible mentality.” And really, that’s my approach to life.
After more than nine years of working in all spectrums of an ad agency from account service, project management, media buying, and event planning, my husband David and I were presented with a unique opportunity—move to Fort Collins so that he, a former health care analyst, could work for New Belgium Brewing. Translation: blow up the life plan.
It was a huge shake up for us as young professionals who had at this point been doing some high level adulting, and we fully embraced this change. We wanted to live life differently. So in the fall of 2015 we took a leap of faith.
It was in Fort Collins where I landed in the beer world. As the marketing, PR, and brand manager at Fort Collins Brewery, I was given the great responsibility of shifting consumer opinion of a brand that had not been updated for more than 10 years. In March of 2016, FCB rebranded, which consisted of new packaging artwork, new recipes, and the addition of a canning line to the facility.
I loved the challenge of introducing new concepts and bringing new beers to the market, but It was the beer industry itself that really left its mark. I’ve had the privilege of working alongside production staff when it was all hands on deck after a canning line crisis, poured beer and chatted with fellow craft beer lovers at festivals and tastings, pitched in with fellow breweries and community members to raise money for nonprofits, spoken at length with brewers and beer slingers, and I’ve loved every moment of it.
It was at FCB, where I met Alex, whose reputation preceded her. Many contacts suggested I reach out to her because as someone in the craft beer industry, she is a dynamic person to know. I made an introduction and we met for lunch. That lunch led to a partnership opportunity between the brewery and bRUNch Running. Follow up meetings led to happy hours. Happy hours led to lunch dates. Frequent restaurant dates led to more collaborations and hangouts. Now here we are, a place where my two worlds, craft beer along with spirits, restaurants and fitness and communication, meld. I’m excited for the wild ride ahead. Cheers!