This week is Denver Startup Week. For any startup the list of expenses is long, but PR is one of those tools you should be exercising from day one. PR will help your business grow. With that, we put this blog post together on why you should consider hiring a PR agency today.
With 800 breweries and more than 3,800 beers inside the Denver Convention Center and countless beer-related activities around the city, it can be an overwhelming endeavor as you plan your GABF itinerary. Here’s how Lexa PR clients are celebrating throughout the week:
Jameson Caskmates & Friends featuring Great Divide’s pre-GABF whiskey and beer bash. For more information, visit their Facebook page.
Demon Horse #66 Pale Ale tapping: Great Divide Brewing Company teamed up with Denver Bronco's offensive lineman Jared Veldheer to brew a beer. This pale ale was brewed using Jared's award-winning homebrew recipe and will be entered into the Pro-Am competition at Great American Beer Festival (you can try this tasty beer poured by Jared himself at GABF on Thursday at the Pro-Am booth). The malt bill provides a perfect balance to allow the tropical fruit notes of the Galaxy hops to shine for a bright finish. Demon Horse #66 will be available at both taprooms.
Hops & Pie’s Crooked Stave Artisans GABF Portfolio Tasting featuring Creature Comforts Brewing Co., Rhinegiest, Fremont Brewing and others.
Fort Collins Breweries GABF Tap Takeover, including Maxline Brewing, at Tap Fourteen Ballpark. Tap Fourteen Ballpark will host a tap takeover for 17 breweries from Fort Collins on GABF Eve! Many of these breweries don't distribute much to Denver so this may be your only chance to drink their beer in the Mile High City. 4 p.m. to close.
Great Divide Beer + Dessert pairing at the Barrel Bar: Great Divide has joined forces with Good Sugar Baking to pair four desserts with four beers. A percentage of every sale goes to a nonprofit. Learn more at www.goodsugarbaking.com. Cost: $16, 6 to 8 p.m.
Casey Brewing & Blending special tapping at Hops & Pie
Call to Arms Brewing’s Third Annual Catalina Wine Mixer: The Catalina Wine Mixer is a celebration of the brewery’s wine barrel-aged beers from the past year. Wine barrels offer an endless “painter’s palette” when it comes to producing beers. Not only are there many different varietals of wine to provide the base canvas, but there are so many different brewing techniques available. 12 - 10 p.m.
Sonic Weapon tapping at Great Divide: a Belgian brown ale aged in grape brandy barrels with orange peel and cherry puree that is reminiscent of an old fashioned. Available at both taprooms.
Hops & Pie’s California Brewery Takeover featuring Cellarmaker Brewing Co., Fieldwork Brewing Co., and others.
Post-GABF Hangover Brunch at Call to Arms Brewing: Enjoy comfort brunch eats from The Noshery to cure your GABF hangover (think biscuits and gravy, green chili, bacon, donuts and breakfast burritos. Imbibe on Ballroom Micheladas (with the Noshery's homemade bloody mix), Sweet Bloom Coffee IPA, and Sweet Bloom Coffee Oats and Hose. $1 off beers with purchase of brunch. Broncos fans rejoice, the brewery will open at 11 a.m. to show the game. Brunch will go from noon - 3 p.m.
Hops & Pie’s GABF Shutdown with TRVE & Friends featuring Trophy Brewing Co., Three Taverns Brewing, Brewery Bhavana and more.
Lexa PR Clients Pouring at GABF
Colorado Brewers Guild:
Spangalang’s Sugarfoot, Belgian Style Table Beer: 3.5% ABV (Thursday and Friday)
Spangalang’s Birth of Cool, Cucumber Gose: 4.6% ABV (Thursday and Friday)
Our Mutual Friend’s Sur Framboise, Raspberry Sour Wit: 7.0% ABV (Thursday and Friday)
Our Mutual Friend’s Weirding Way, Foeder Aged Brett Saison: 7.2% ABV (Thursday and Friday)
Woods Boss Brewing’s Enrosadira, Foeder Aged Saison: 7.9% ABV (Saturday)
Woods Boss Brewing’s The Oswald, New England IPA: 7.1% ABV (Saturday)
Elevation Beer Company’s Senorita, Horchata Spiced Imperial Porter: 8.0% ABV (Saturday member only session)
Elevation Beer Company’s 8 Second Kolsch: 5.0% ABV (Saturday)
Raspberry Basil Saison, 5.8% ABV: Crisp, tart raspberry and earthy herbal basil create a refreshing and intriguing flavor combination.
Irish Red, 6.0% ABV: This easy-drinking brew boasts notes of caramel, bread crust, and bing cherries. Aromas of sweet caramel and toffee gree
Peach Mango Tango, 6.2% ABV: Just in time for patio season, this fruity brew boasts notes of bright citrus and stone fruit.
Pat’s Porter, 7.1% ABV: This robust brew boasts notes of fig, slightly tart cherry, and blackberry jam. Aromas of dark chocolate, vanilla, and roasted coffee greet the nose as this medium-bodied brew is enjoyed.
Great Divide Brewing Company:
Barrel Aged Yeti Imperial Stout, 12.5% ABV: This unique version of our monstrous Yeti Imperial Stout is aged for at least 12 months in whiskey barrels.
Galaxy SMaSH Beer/Golden Galactic Goddess, 5.0% ABV: Employing Golden Promise adds a depth of malty flavor that is bright and bready. However, the Galaxy hops are the real star of the show, providing for a tropical blast of passionfruit and guava with a hint of raspberries.
Gosadera, 4.4% ABV: Kettle-soured and salted like a traditional gose, the flavor is that of a tart salted truffle in beer form.
Hazy IPA, 6.2% ABV: Hazy IPA is a juicy and balanced mix of citrus hops that bring out the aromatic characteristics of papaya and mango and finishes with a hint of ripe strawberries.
Heyday Modern IPA, 5.8% ABV: Abundantly hopped, light in body, and low on bitterness, Heyday shines with notes of tropical fruit, berry, and melon. The complex hop profile is complemented by a crisp malt character.
Mexican Chocolate Yeti, 9.5% ABV: Another variation on the classic Yeti Imperial stout, we added a variety of spices, vanilla and coffee to invoke the flavors of a Mexican hot chocolate.
Roadie Grapefruit Radler, 4.2% ABV: Brewed with natural grapefruit puree, this easy-drinking ale pours a hazy sunrise gold and is bursting with citrus aroma.
Sonic Weapon, 9.8% ABV: A unique drinking experience in replicating an Old-Fashioned cocktail in beer form. After aging in grape brandy barrels for over five months, we de-barreled and added cherry puree and bitter orange peel.
Strawberry Rhubarb Sour, 6.2% ABV: This beautiful partnership creates a beer that glows ruby in the glass, bursts with strawberry aroma, and bites with every sip. Bright and effervescent, this sour is a fun and refreshing, lip-puckering treat perfect for every occasion, any time of the year.
Workers Fate, 4.6% ABV: The classic biscuity depth of the style is accompanied with a large nuttiness component.
Banded Oak Brewing Company
Atomga Imperial Stout, 9.5% ABV: Dark strong stout with complex malt flavor. Roasted marshmallow, sweet tobacco, cacao and coffee are just a few flavors detected in the first sips.
Belgian Blonde, 7.3% ABV: A low hopped, moderate-strength golden ale with slight honey like sweetness while maintaining a light body and an easy, mildly dry and spicy finish.
Drunkard's Cloak, 9.7% ABV: Big malt, vanilla, and oak with a perfect hint of pinot. Aged in California Pinot Noir barrels for 6 months
Porter, 5.2% ABV: A classic American Porter with big malt aromas that are dark and roasty with vibrant chocolate notes shining through. Light bodied with a slightly creamy mouthfeel.
Last month, we shared four ways to celebrate Mother’s Day around Colorado. You didn’t think we would forget about Dad, did you? Without further ado, here are four ways to celebrate the father figure in your life:
Seedstock Brewery’s second annual crawfish boil
The West Colfax brewery is hosting its Second Annual Crawfish Boil to celebrate Dad with crawfish, potatoes, corn, sausage – and beer! There will be three seatings throughout the day, and dads receive $1 off each pint!
Stop by Banded Oak Brewing for a free beer
Banded Oak Brewing is offering one free beer as a small token of gratitude and a way to say thanks to all the fathers out there.
Enjoy what Fort Collins has to offer and laugh it up at Maxline Brewing
Take Flight at Peel Handcrafted Pizza
The award-winning Frederick restaurant is offering a free Father’s Day flight for Dad, which will include a tasting of Union Blanc, Peel’s new collaboration beer with Berthoud Brewing.
Stay in with Molly’s
If you’re looking to relax at home, by the pool or mountainside, Molly’s Spirits has curated a Father’s Day gift guide that pairs well with quality time at any elevation. The guide includes trendy TRÄ-KÁL, mezcal, bourbon and more.
Gift Colorado Experiences
Summer means festivals, and there are some great upcoming festivals that Dad would love to attend. Sip at the Summit, the nation’s highest altitude beer festival, is this Friday in Vail. Explore the range of Colorado craft beer surrounded by breathtaking views as the talented chefs of Vail Resorts show off their skills at 10,350 ft. The 22nd Annual Colorado Brewers Rendezvous takes place at Riverside Park in historic downtown Salida, Colorado, surrounded by soaring mountains and hugged by the Arkansas River on July 14. You will enjoy live music throughout the event with great food vendors offering up tasty concoctions to pair with your favorite beers! The event features over 75 Colorado Breweries with over 300 samplings of beer offered.
Between the arrival of spring (finally!), Cinco de Mayo and all the killer places we’ve been eating and drinking at around Denver, Mother’s Day somehow snuck up on us!
Since it’s International Women’s Day, we find ourselves reflecting on the many women who have inspired us, and realize that we would not be who we are today without their influence. From industry trailblazers to family members (hey mom), here are the amazing ladies that have made an imprint on our lives.
Growing up in a female dominated household, it’s not surprising that it’s the women in my life who have shaped and molded me into the person I am today. My mom, Shirley, is my best friend—a guiding pillar who has taught me the value of hard work and determination. Woven in throughout my life there have been lessons such as: love yourself, be kind to yourself, and trust yourself from the likes of quirky aunts, compassionate girlfriends, fun-loving sister-in-laws and beyond. These strong and resilient women make up my tribe. Together, we’re a force to be reckoned with.
Soul mates. We often attribute the idea of soul mates as a romantic thing. In my case, my soul mate or should I say soul friend, is my dearest friend Anastasia. Our history, which dates back to middle school, has been an effortless stream of adoration and support. From endless notes passed back and forth to life-giving conversations, our friendship gives me the strength to be bold and daring—because I know she has my back. I’m proud to be her daughter’s godmother and incredibly humbled by the strength of our friendship.
Before, I became a PR girl, before the stints working in advertising, I wanted to be a journalist. As a young girl, I watched Ann Curry report on Baghdad, Darfar, and Rwanda and cover the Southeast Asian tsunami. She brought an element of humanity to hard news—and she was biracial. I remember watching this incredible woman and thinking hey she looks like me. Maybe I can do this. Pretty rad.
My grandmother Irma and my sister have always been two women that inspired me. My grandmother was an incredible women. She worked her buns off and always put others before herself. She taught us to follow our passions, work hard, and always to take time and dance and maybe have a glass of champagne. While she was alive, she was always my biggest cheerleader.
My sister Kristin has inspired me every day since she was born which is a day I still remember vividly. She is someone I could not imagine my life without and she has shown me how to love and build a life filled with love. She is an amazing wife, mother and business owner. She is my example of balance and what it means to make your personal and professional dreams come true.
I am also inspired by my colleagues Chea and Cortney. These two amazing ladies have been by my side in watching my professional dreams become a reality. (Chea: awww thanks Alex)
Gloria Steinem is one famous person I would love to have lunch with. She kicks ass and whenever I read her books, I want to go out and make the world a better place.
Currently I am obsessed with Jaclyn Johnson, the woman behind Create + Cultivate. I listened to the Keynotes via the Internet from their last conference and I was blown away. I just love how the conference shows female business owners that it is better if we all work together and support one another, than view each other as competition. I just want to go to all their conferences and soak up the energy.
Thanks for tuning in! What women inspire you?
Alex + Chea
Need some holiday shopping inspiration? We’ve rounded up our favorites and we think we have something for every person on your list!